Audience

Analyse and understand your audience.

Access audience analytics to interpret user app engagement.

Frequency

Shows the number of unique users vs the number of sessions per day. A session is recorded when the user returns to the app, or interacts with content. Filter options include: Daily, Monthly, Annually.

Top Locations

Shows a location map of where users are based. Select a country to see which regions contain the most users.

Age Ranges

Shows the average age group of your audience.

Retention

Shows the user uptake in cohorts (groups) over the last 8 weeks. This allows you to see how many new users were acquired (started using the app) each week, and how many of them used the app again over a 7 week period.

Adoption (App Only)

Shows the app versions & device types that your users are on and the number of users on each version.

Tip: For retention, compare the rows to see how well users are retained in each cohort. This can help you understand the retention results within the context of campaigns, seasons, holidays, etc.

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