Audience
Analyse and understand your audience.
Last updated
Analyse and understand your audience.
Last updated
Access audience analytics to interpret user app engagement.
Shows the number of unique users vs the number of sessions per day. A session is recorded when the user returns to the app, or interacts with content. Filter options include: Daily, Monthly, Annually.
Shows a location map of where users are based. Select a country to see which regions contain the most users.
Shows the average age group of your audience.
Shows the user uptake in cohorts (groups) over the last 8 weeks. This allows you to see how many new users were acquired (started using the app) each week, and how many of them used the app again over a 7 week period.
Shows the app versions & device types that your users are on and the number of users on each version.
Tip: For retention, compare the rows to see how well users are retained in each cohort. This can help you understand the retention results within the context of campaigns, seasons, holidays, etc.